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Top 5 People.ai alternatives to maximize revenue growth within your strategic account portfolio in 2024

Think you’re overpaying for People.ai? Pick an alternative from our expert-approved curated list to achieve your revenue goals.

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The Shift Podcast on Digital Key Account Management: Tejas Arur, Business Communication & Customer Engagement Strategist at Axtria Inc

Karthik Nagendra

Chief Marketing Officer at DemandFarm

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Have you wondered how to engage specific high-value accounts effectively?
In episode 10 of the Shift podcast, Dr. Karthik Nagendra, CMO at Demand Farm, interviews Tejas Arur, Business Communication & Customer Engagement Strategist at Axtria Inc., about the key principles and strategies behind account-based marketing in a digital age.
They discuss the importance of personalized and targeted marketing strategies, the role of data analytics and AI in account-based marketing, and the need for synchronization between account-based marketing and account-based selling.
Don’t miss out on their unique perspective on:
  1. Are personalized and targeted marketing strategies vital in today’s digital landscape?
  2. How does data analytics and AI elevate your account-based marketing efforts?
  3. What’s the key to synchronizing account-based marketing and account-based selling?
  4. How can you create a seamless customer experience through multichannel and omnichannel strategies?
Tune in to The Shift Podcast today!

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About The Author

Karthik Nagendra

Chief Marketing Officer at DemandFarm

    Dr. Karthik Nagendra carries close to two decades’ of B2B technology & SaaS marketing experience. He has held senior marketing leadership positions earlier in leading brands like Wipro, Accenture among others.He has worked closely with leading universities, industry bodies, analysts and research firms globally and acted as a catalyst in providing best practices and insights to customers across sectors. He has authored papers & articles that have been featured in leading publications like Forbes, Business World, People Matters, and Economic Times among others.He has been a guest speaker at Wharton, Duke University, UCLA among other Ivy league Universities globally. He has been featured among the top 10 marketing consultants by CEO magazine and CMS Asia.

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    Key account management, by nature, is a process-heavy segment that demands the collaboration of cross-functional teams.

    Each organization has unique processes and preferences, so ensure you pick a customizable tool with a great support team and one that is intuitive enough to encourage easy adoption within your organization.

    If you’re evaluating KAM tools, you might find our Buyer’s Guide for Key Account Management Tools useful

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