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When we started DemandFarm, we realized that for B2B firms, winning an opportunity is not enough. It...

Every account or customer is like a fingerprint – unique and having a distinct persona and...

All salespeople dream of rolling out strategies that run high on the ‘leads’ factor. But...

Stakeholder management is gaining more and more traction in recent years with ever-evolving customer...

Relationship Intelligence for Key / Strategic / Large Accounts Let’s face it- enterprise selling...

Account Management: A Comprehensive Guide Account management is the process of building and...

Account-Based Sales Is account-based sales or account-based selling a part of your go-to-market...

Lego, the favorite toy brand for children and one of the most nostalgic ones for adults, had a bit...