Blog
Understanding the Key Account Planning Process
The Key Account Planning Process Nurturing existing customers is a time-tested way of improving...
Account Mapping 101: The Complete Guide to Sales Account...
Guide to Sales Account Mapping Account-based marketing (ABM) has been gaining more and more...
Strategic Account Map: Account Mapping Process for Strategic...
Buying decisions in companies are getting increasingly complicated. Recently, Gartner has reported...
Shift to Digital Key Account Management with Anees Merchant
As Key Account Management practices head towards a virtual direction, technology takes the center...
Key Account Management Strategy: 4 Successful Account...
A major portion of a company’s sales typically come from a small group of customers. Or, as the...
Sales vs. Account Management: The Relationship between Sales...
Account Management vs. Sales: The Difference Between Key Account Management and Selling. Managing...
Whitespace in Business: All about using whitespace analysis
Attracting new customers can be five times more expensive than retaining existing ones, according...
The Definitive Guide to Org Charts for Sales and Account...
Org Charts for Sales and Account Management Are organizational charts (org charts) really...
Strategic Account Planning Template: How to Create Account...
It’s universally accepted that getting new customers in the door is a more expensive exercise than...