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Top 5 People.ai alternatives to maximize revenue growth within your strategic account portfolio in 2024

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Webinar: The Shifting Landscape of Strategic Account Management

Abhijit Gangoli

Co-Founder & Chief Executive Officer at DemandFarm

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The Shifting Landscape of Strategic Account Management – Webinar by DemandFarm & SAMA

As Key Account Management adapts to a fast-paced digital environment, how do you foresee its future?

Our panelists discuss shifts in course in the Key Account Management journey including newly emerging tools and technology, growing skill requirements and fresher blueprints for Strategic Account Management to be prepared for the future of the Key Account Management landscape.

Agenda:

  • What has changed in Key Account Management (KAM) post-COVID?
  • What are the top contributors to a successful KAM program
  • What are the key skills and tools required for effective KAM in the future?
  • How will digital Key Account Management change the selling experience, going forward?

Speakers:

  1. Abhijit Gangoli
    Co-Founder & CEO
    DemandFarm
  2. Andrew Hazard
    Sr. Director, GTM Enablement
    Contentful
  3. Harvey Dunham
    Managing Director, Strategy and Marketing
    Strategic Account Management Association (SAMA)
  4. Richard Dunn
    Senior Director – Global Account Management
    DHL Supply Chain

Watch the webinar on-demand:


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About The Author

Abhijit Gangoli

Co-Founder & Chief Executive Officer at DemandFarm

    Co-Founder & Chief Executive Officer at DemandFarm, Abhijit Gangoli, is a seasoned entrepreneur with over two decades of experience in successfully building businesses in the Sales and Marketing domain for the B2B Tech industry. At DemandFarm, he focuses on business and sales strategy to drive growth and innovation in the company. His past venture, DemandShore, now a part of Spiceworks Ziff Davis, is an omnichannel B2B performance marketing company. At DemandShore, he also successfully conceptualized and launched martechadvisor.com - one of the leading digital media publications in the marketing technology space globally.

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    Key account management, by nature, is a process-heavy segment that demands the collaboration of cross-functional teams.

    Each organization has unique processes and preferences, so ensure you pick a customizable tool with a great support team and one that is intuitive enough to encourage easy adoption within your organization.

    If you’re evaluating KAM tools, you might find our Buyer’s Guide for Key Account Management Tools useful

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    Since 2016, DemandFarm has been the undisputed champion and leader in the Digital Account Planning space. Our key account management software empowers companies to visualize, plan, and drive growth in Key Account Sales.
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