It’s that time of year when we look back and say, “Wow, how did we survive all that?”

There are good reasons to think 2024 has been less of a stroll and more of a high-stakes triathlon for Key Account Managers and Sales Leaders.

A. The markets have played ping-pong—bouncing between bad and worse.

B. You were in for nasty surprises. When you thought you had mapped the relationships within a key account, another regional division probably popped up, demanding attention and alignment.

C. Champions turned into detractors (and vice versa). Decision-makers switched roles faster than you could update your CRM.

Case in point, nearly 4 in 10 decision-makers change roles every year. Talk about hitting a moving target!

With all that unfolding, managing accounts at some point must have felt like assembling IKEA furniture minus the manual.

Not everything was gloom and doom, though. 2024 brought its share of wins, misses, and lessons like you were in speed-dating with stakeholders.

But this blog isn’t just a recap of how account managers persevered—this is also your backstage pass to DemandFarm’s 2024 highlight reel!

Let’s tune into 2024’s greatest hits, reminisce about the bangers (new features), skip the sad songs (manual tasks), and sneak a peek at the likely chart-toppers of 2025!

DemandFarm in 2024 in Numbers

But don’t roll the credits just yet!

The best is yet to come.

Here is what truly stole the show for DemandFarm, and its a wrap-up just for you.

Act 1: The Upgrades You Didn’t Know You Needed (But Now Can’t Live Without)

It all started in March 2024 when we rolled out the Spring Release! The updates were designed to declutter your workflow and supercharge your efficiency.

Here’s what made it to the center stage:

1. Core Features:

A. Online Reviews: Simplifies QBR (Quarterly Business Review) scheduling and feedback collection directly within the tool, ensuring a seamless review process for account managers.

B. Offline Reviews (Smart Exports): Enables users to export account plans to share with peers or leadership, ensuring a comprehensive feedback loop.

C. Streamlined Activity Management: Focuses on improved task flows to make activity tracking and execution more straightforward.

2. UX Enhancements:

A. Revamped Org Chart: A visually and functionally updated organizational chart helps account managers map stakeholders and navigate relationships better.

B. Improved Collaboration via Comments: Enhances real-time collaboration by allowing team members to provide detailed feedback and engage in discussions directly within the tool.

And you know what has been the impact!

Spring Release (March ’24) >

Act 2: A Winter Update to Keep Your Accounts Warm

As the year winds down, DemandFarm is turning up the heat with the release of KAM AI—your new co-pilot for account management. Think of it as having an extra pair of hands that automates your account plans and helps you perfect your action plans based on predictive analytics. 

You’ll have to wait for the big reveal, but KAM AI is going to make creating relationship maps a breeze. What ideally takes hours will now be done in a jiffy!

Hint: Think fewer clicks, more clarity, and RIP endless admin and operational tasks that bog down account managers. 

That’s not all. 

Subtle yet impactful collaboration functionalities like Pipeline Reviews are coming your way, too! Here’s a quick preview for you.

Explore KAM AI >

ACT 3: Stay AI-med at Your Account Success, Always

The final act will arrive in the latter part of 2025!

2025 is going to be the year of AI, where we move beyond automated insights and personalized recommendations to AI actually crafting engagement strategies for you and much more.

(Note—If you worry about AI taking away jobs, here’s a blog that sheds light on our take on AI in Key Account Management!)

Expect deeper insights based on stakeholder behavior that help you craft laser-sharp engagement strategies, magic pills to turn detractors into champions and dashboards that talk in data. 

In short, you will be able to sell better, faster and more with KAM AI.

A Toast to Transformation

DemandFarm’s mission is simple: Equip account managers with the right tools they need to thrive in an increasingly complex, relationship-driven KAM landscape.

2024 was about setting the foundation for modern key account management—streamlining processes, improving alignment, and helping you stay ahead in a landscape that refuses to stand still. 

The year 2025 demands that account managers pick their allies (tools) to gain deeper account insights, faster responses, and flawless execution to leave no territory for competitors. 

So, what’s your 2025 KAM Strategy? Keeping up or staying ahead? 

With DemandFarm, you don’t just manage accounts—you own them.