In the fast-paced world of B2B sales, Account-based Selling (ABS) has become the go-to strategy for sales leaders. However, at the core of ABS is an often-overlooked perspective–selling to the humans behind the steely structures that make up their accounts lists.

Only a handful of companies and sales leaders are laying down relationship targets, and an even smaller slice plots a course to hit them.

The consequence?

It’s 2025 and relationship mapping still remains ad-hoc, with account managers struggling to identify the right people and initiate meaningful conversations.

This experts-led webinar discusses a panacea for all these challenges – Omphalos, DemandFarm’s Spring Release:

1. How an organization’s Account Based Selling (ABS) maturity affects their approach to relationship mapping

2. 5 challenges that make it hard for your AMs to identify the right people, initiate meaningful conversations, and stitch back their efforts to the larger business goals.

3. Live demo of how you can make methodical relationship mapping the norm across your key accounts portfolio with our Spring Release.

Watch the webinar on-demand: