If you are into Key Account Management (KAM), this question would have probably crossed your mind?

Originating from finding a solution to retaining Key customers to long-term relationship building to a full-fledged Key Account Management practice, KAM has become a vital ritual for organizations. With KAM, Organizations have recognized the need to ring-fence 80% of their revenue and more. We turned to LinkedIn to drum up the global population of key account managers. It stands at 306,000.Isn’t that quite a number?

And if we further categorize the data by,

• Country

• Gender

• Age group

We find some interesting data points. With data in, can an infographic be far behind? In this article, we have put all the above data onto one very easily consumable infographic. Please check it out here.

Did you find anything interesting in the above infographic?

The numbers from Germany and Switzerland definitely deserve a second look. It seems probable that there are job titles that contain ‘Key Accounts’ but are distinct from our conventional definition of Key Account Management. Possibly.

What about the age group? Are younger professionals taking a greater interest in an account management career or is it just a function of the talent management approach for KAM organizations?

I am interested in knowing your views.

The data onto the above infographic were sourced from the LinkedIn Ad management tool. Within the tool, the DemandFarm team used the ‘Job Title’ parameter to determine the numbers.

If you like what you see, do not hesitate to share it with the world.

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