Recent economic headwinds have spurred organizations to rethink key account management (KAM). B2B companies are keen on swapping hit-or-miss approaches with repeatable processes that guarantee retention and growth.

The wedge in this pursuit? Static plans and lack of clarity on how to standardize best practices across their key accounts.

A ~27% increase in cross-sell and upsell opportunities isn’t far-fetched if you know how to standardize key account planning best practices at scale.

In our webinar featuring Forrester Analyst Steve Silver on Mar 28, we discuss:

1. A definitive road map for implementing key account management (KAM) best practices.

2. What should your ideal KAM tool look like?

3. If you are just beginning your KAM journey, what best practices should you spend time on?

4. How long should your KAM implementation go on for? (See a real-world case study from our recent implementation)

5. What short, mid and long term metrics should you be tracking as a best practice?

Watch the webinar on-demand: